Consultancy for SMEs
A senior team to help you plan, run and scale your SME.
EZ SME works with owners across the UAE on strategy, sales, operations, positioning and finance. Run the business by one honest score with EZ Founder OS, or bring us in for a growth plan built around your company. Either way, we stay accountable for the numbers.
We make it EZ.
Reply within one working day
Business health
72out of 100
- Strategy78
- Sales64
- Operations71
- Finance69
- People74
- Systems76
90-day trend
Companies we have worked with
- 50+
- Businesses served
- 2020
- Founded in Dubai
- 8,000+
- Chargers under the founder’s watch at Fully Charged
- 6
- Pillars in the EZ SME method
Two ways to work with us
Pick the one that fits. Or both.
Run it yourself, on a system
EZ Founder OS gives you six pillars, four cadences and one score. Five minutes every Friday tells you where the business stands.
Work with us, side by side
A senior team works with you on the areas holding growth back. We assess first, then agree the scope, the numbers and the price.
Many owners do both. Neither depends on the other.
Where we help
We work on the whole business.
If it affects growth, it is in scope. Choose an area to see the signs, what you get and the numbers we move.
Strategy and business model
Decide where the business is going, and what it will stop doing to get there.
See what it involvesSales system and go-to-market
Build a way of winning customers that does not depend on you alone.
See what it involvesManagement and operations
Make the business run the same way whether you are in the room or not.
See what it involvesPositioning and brand strategy
Give customers one clear reason to choose you, and say it the same way everywhere.
See what it involvesFinancial planning
Know your numbers every month, and decide from them.
See what it involvesNot on the list? If it affects growth, we work on it.
Tell us about it
What changes for you
Results, not services.
- You know your numbers every month, and what to do about them.
- Sales stops depending on you alone: a pipeline, a process and a team that can run it.
- The business runs for a week without you, and nothing breaks.
- Every quarter starts with three priorities, an owner for each and a date.
Our platform
LiveThe operating system serious founders run their business by.
Six pillars
Strategy, operations, finance, sales, people and leadership, systems.
Four cadences
Weekly pulse, monthly review, quarterly recalibration, annual reset.
One score
From 0 to 100, recalibrated every Friday.
Six minutes to see where you stand.
How an engagement works
Assessment first. A fixed price after.
We do not publish prices, because the work depends on what the assessment finds. This is how the price is set.
What happens
You tell us where the business stands and where it hurts. About three minutes.
What you get
A reference number and a reply within one working day.
Hamza Riyad
Founder, EZ Business
From the founder
Run by an operator.
I started EZ Business in 2020 to close the gap between advice and execution. I have carried payroll, so I know advice only counts when someone stays for the work. Growth is not luck. It is a system.
- Founded EZ Business in 2020, more than 50 businesses served.
- As CEO of Fully Charged UAE, scaled it into one of the country’s leading EV charging providers under IHC Group, with more than 8,000 chargers.
- Led MENA Mobility at Al Naboodah Group. Heads innovation at Innoventures.
- BSc in Applied Mathematics and Statistics, Khalifa University.
Track record
Businesses we have worked with
Last-mile delivery
EV charging
Founder-led scale-up to acquisition
Creative agency
Healthcare
Equestrian
One group behind your business.
- EZ SMEPlan, run and scale your SME.You are here
- EZ TechTechnology solutions for your business.
- EZ AccountsYour financials, kept in order.
Questions
What owners ask before they start.
How does pricing work?
We assess first, then propose the work, the numbers it should move, the timeline and a fixed price. You see all of it before you decide, and nothing is billed that you have not agreed to.
What does the assessment involve?
A working session with a senior consultant, and a review of your numbers and how the business runs. You get a written assessment of what is holding growth back, in order. We confirm the scope of the assessment, and any cost, before it starts.
How long does an engagement last?
It depends on what the assessment finds. The proposal states the timeline, and we report against the agreed numbers every month, so you always know where the work stands.
Do you work with businesses at my stage?
We work with owners from pre-launch to established companies of around 50 people. If you are earlier than that, EZ Founder OS may be the better start, and the growth brief will tell us.
Do I need Founder OS to work with you?
No. They are two separate offers. Many owners use both, and neither depends on the other.
Do you work in Arabic?
Yes. We work in Arabic and English, in meetings and in writing.
Do you sign NDAs?
Yes, on request, before you share anything sensitive.
What happens if the numbers do not move?
You will know early, because we report against them every month. If they are not moving, we say so, and we change the plan with you.
Where does it hurt?
Pick up to three. It opens your growth brief with them already chosen.
Prefer to talk first?WhatsApp+971 56 243 3958sme@ezbz.ae